Have you noticed inconsistencies in your segmented lists in List Manager, your marketing automations, or in your personalizations? If so, you may be exceeding the number of items that can be evaluated in your Interaction Cache.

Are you using Sitecore as an end-to-end MarTech stack? If so, it’s imperative that your xDB contacts reconcile to your line of business systems.

We recently fielded a request to set-up a weekly email automated email. We wanted to build this, as much as possible, using out-of-the-box functionality. Here’s how we did it.

Here are some quick hacks to build out dynamic location based segments using the Sitecore List Manager

The Sitecore List Manager doesn’t get enough use in most implementations. When configured correctly, the List Manager can be a powerful tool for managing customer segments - and, not just for EXM…

Customer journey mapping is a big topic within the customer experience space. This post shares some thoughts on how to implement customer journey tracking in Sitecore.

Let’s be honest - Configuring marketing operations in Sitecore can be tricky. There are a lot of knobs to turn and levers to flip. And, you can’t always tell right away whether your actions had the desired effect. When I troubleshoot Sitecore marketing operations, I tend to look at the marketing trigger first. To do that, I use xDBPeek.

Stop thinking about Sitecore as a website. It’s now your central information / experience delivery vehicle. And, you need a strong content model to deliver that.

Sitecore 9 includes the ability to capture non-web interactions and store them in xDB. This post outlines interactions and strives to get the marketer thinking about how to use them to track non-web areas of the customer journey.

Auto ML (automated machine learning) is getting baked into more & more data analytics and Line of Business systems. The result is a new set of point & click functionality that non-data scientists can use to take their first steps into machine learning.

Are you struggling with organizational transformation? It’s people, process & technology, in that order.

If you employ a B2B sales model and aren’t getting enough MQLs from your web traffic, consider this…

As a marketer - if we can understand what xConnect can do, we can get a much better view of our customer.    

It is imperative for brand leaders in commoditized industries to relentlessly hunt out and remove any friction from customer facing business processes.

Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.

Modern marketing is not about set it & forget it.  We don’t print brochures anymore.  Our messaging is dynamic…

Nobody likes problems during a project. But if you come in to a project thinking that it’s going to be perfect during UAT, or even after launch, you’re always going to be sorely disappointed.

A play-by-play of our first machine learning model. How we got started.

Context Marketing is a pretty popular buzzword in modern marketing, but what does it actually mean? Here’s our take.

Have you ever asked a MarTech question and been more confused after you got the answer?